Bathroom buying top 10

	Click Here to visit the Shades website

Shades latest research reveals what merchant customers are looking for when it comes to fitted furniture

Helping builders merchants get to grips with their customer’s needs when it comes to fitted furniture shopping, Shades recently commissioned a nationwide survey, with some very interesting results.

Some 278 people across the UK were interviewed while shopping for bathroom products in a wide range of outlets from merchants to independent bathroom boutiques. Respondents were selected to achieve an equal balance between age, gender and social status, with the aim of securing genuinely valuable data that would help Shades in its future product development.

For the merchant data, Shades researchers interviewed a number of buyers and potential buyers of fitted furniture. One of the key most important findings of the survey is the somewhat surprising fact that price is no longer a key driver when it comes to purchasing bathroom furniture in a builder’s merchant. Instead, when asked to poll their thoughts on the top buyer criteria, customers selected Quality of construction, The colour scheme and The design of the units before even considering price, which came a lowly fourth on their list of priorities. When asked why they had decided to come to the merchants store to shop for their fitted furniture needs, respondents highlighted the short lead times available, the design service on offer and the local knowledge and friendliness of staff.

Top 5 factors influencing choice of fitted furniture in a builder’s merchant

1. The quality of construction
2. The colour scheme
3. The design of the units
4. The overall price
5. Being able to see it displayed in store

"The interesting point of these findings is that, customers are now more design conscious and quality aware than ever before. This is great news for furniture sales as it means that customers are likely to be tempted by higher-end products, with good looks and durable construction a priority over price", explains Julie Holliday, Brand Manager at Shades.

Further information can be found at Shades.

 
 
Additional information

If you cannot find what you are looking for or need further assistance please contact us.

Click on bathroom suppliers for a list of your nearest local suppliers of quality shower and shower accessories throughout the uk.